Using multivariate pattern analysis of functional magnetic resonance imaging data, we found that the subjective experience of sound, in the absence of auditory stimulation, was associated with content-specific activity in early auditory cortices in humans. As subjects viewed sound-implying, but silent, visual stimuli, activity in auditory cortex differentiated among sounds related to various animals, musical instruments and objects. These results support the idea that early sensory cortex activity reflects perceptual experience, rather than sensory stimulation alone.