Historically, it has been argued that face individuation develops very slowly, not reaching adult levels until adolescence, with experience being the driving force behind this protracted improvement. Here, we challenge this view based on extensive review of behavioural and neural findings. Results demonstrate qualitative presence of all key phenomena related to face individuation (encoding of novel faces, holistic processing effects, face-space effects, face-selective responses in neuroimaging) at the earliest ages tested, typically 3-5 years of age and in many cases even infancy. Results further argue for quantitative maturity by early childhood, based on an increasing number of behavioural studies that have avoided the common methodological problem of restriction of range, as well as event-related potential (ERP), but not functional magnetic resonance imaging (fMRI) studies. We raise a new possibility that could account for the discrepant fMRI findings-namely, the use of adult-sized head coils on child-sized heads. We review genetic and innate contributions to face individuation (twin studies, neonates, visually deprived monkeys, critical periods, perceptual narrowing). We conclude that the role of experience in the development of the mechanisms of face identification has been overestimated. The emerging picture is that the mechanisms supporting face individuation are mature early, consistent with the social needs of children for reliable person identification in everyday life, and are also driven to an important extent by our evolutionary history.