The responses of neurones in the cat's visual cortex are very variable in amplitude. Thus, although the average response amplitude of a single neurone depends closely upon the contrast of a sinusoidal grating, the instantaneous amplitude of the response can convey little information about the grating's contrast. This paper shows that a typical cortical neurone can convey less than one bit of information about contrast in 0.5 s. The amount of information that a neurone can convey is closely correlated with the neurone's responsivity.