In Experiment 1, 3-6-day-old rats were simultaneously exposed to an unfamiliar odor which they will normally avoid (orange extract) and the odor of maternal saliva, or to either orange alone or saliva alone. One hour later, in a two-odor choice test, those pups which were simultaneously exposed to orange and saliva exhibited an enhanced orientation to the orange odor. In Experiment 2, orange odor was presented while pups were exposed to the odor of saliva, or while they received one of two types of tactile stimulation (stroking or tailpinching). Pups in control groups were first presented with saliva or tactile stimulation and then the orange odor. Pups that had received any of the three simultaneous exposure treatments subsequently exhibited an enhanced orientation toward the orange odor, but not the pups in the control groups. The results suggest that the tendency of neonates to avoid a novel odor can be reversed by pairing that odor with events that elicit significant increases in behavioral activity. The possibility that this phenomenon reflects a classical conditioning process is discussed.