Accounting for Taste: A Multi-Attribute Neurocomputational Model Explains the Neural Dynamics of Choices for Self and Others

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¹Department of Psychology, Claremont McKenna College, Claremont, California 91711,
²Lundquist College of Business, University of Oregon, Eugene, Oregon 97403,
³Department of Psychology, University of Toronto Scarborough, Toronto, Ontario, Canada M1C 1A4, and
⁴Department of Marketing, Rotman School of Management, Toronto, Ontario, Canada M5S 3E6

Author contributions: A.H., J.A.C., and C.A.H. wrote the first draft of the paper; A.H., J.A.C., and C.A.H. edited the paper; A.H. and C.A.H. designed research; A.H. performed research; A.H., J.A.C., and C.A.H. contributed unpublished reagents/analytic tools; A.H., J.A.C., and C.A.H. analyzed data; A.H., J.A.C., and C.A.H. wrote the paper.
↵*A.H., J.A.C., and C.A.H. contributed equally to this work.

This work was supported by Canada's Social Sciences and Humanities Research Council Insight Grant to C.A.H.
The authors declare no competing financial interests.
Correspondence should be addressed to Dr. Alison Harris, Department of Psychology, Claremont McKenna College, 850 Columbia Avenue, Claremont, CA 91711. aharris{at}cmc.edu

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