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Research Articles, Behavioral/Cognitive

Neural Mechanisms of Emotion Regulation Moderate the Predictive Value of Affective and Value-Related Brain Responses to Persuasive Messages

Bruce P. Doré, Steven H. Tompson, Matthew B. O'Donnell, Lawrence C. An, Victor Strecher and Emily B. Falk
Journal of Neuroscience 13 February 2019, 39 (7) 1293-1300; DOI: https://doi.org/10.1523/JNEUROSCI.1651-18.2018
Bruce P. Doré
1University of Pennsylvania, Philadelphia, Pennsylvania 19103,
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Steven H. Tompson
2Army Research Laboratory, Adelphi, Maryland 20783, and
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Matthew B. O'Donnell
1University of Pennsylvania, Philadelphia, Pennsylvania 19103,
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Lawrence C. An
3University of Michigan, Ann Arbor, Michigan 48109
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Victor Strecher
3University of Michigan, Ann Arbor, Michigan 48109
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Emily B. Falk
1University of Pennsylvania, Philadelphia, Pennsylvania 19103,
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    Figure 1.

    A, Scanner anti-smoking messages task trial structure. B, Presentation of anti-smoking messages with population-level E-mail campaign.

  • Figure 2.
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    Figure 2.

    Relationship between amygdala activity and message impact was mediated by vmPFC activity for both smoker's own ratings of message-evoked quit intentions within the scanner task and population information-seeking behavior (click-through rates) in the New York state E-mail campaign that used the same messages. (Path coefficients reflect standardized betas with 95% credibility intervals estimated with a multilevel structural equation model.)

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    Figure 3.

    A, Emotion regulation pattern expression moderated the magnitude of the path relating vmPFC activity to population click-through rates. (Emotion regulation pattern is thresholded at FWE p < 0.05 for visualization, but in analyses, all voxel weights were used; path coefficients reflect standardized betas with 95% credibility intervals.) B, Coefficient plot (standardized betas with 68% and 95% CI) displaying parameters estimated in a moderated mediation model that including covariates for subjective ratings of message negativity, argument strength, quit-related thoughts, and self-relevance.

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The Journal of Neuroscience: 39 (7)
Journal of Neuroscience
Vol. 39, Issue 7
13 Feb 2019
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Neural Mechanisms of Emotion Regulation Moderate the Predictive Value of Affective and Value-Related Brain Responses to Persuasive Messages
Bruce P. Doré, Steven H. Tompson, Matthew B. O'Donnell, Lawrence C. An, Victor Strecher, Emily B. Falk
Journal of Neuroscience 13 February 2019, 39 (7) 1293-1300; DOI: 10.1523/JNEUROSCI.1651-18.2018

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Neural Mechanisms of Emotion Regulation Moderate the Predictive Value of Affective and Value-Related Brain Responses to Persuasive Messages
Bruce P. Doré, Steven H. Tompson, Matthew B. O'Donnell, Lawrence C. An, Victor Strecher, Emily B. Falk
Journal of Neuroscience 13 February 2019, 39 (7) 1293-1300; DOI: 10.1523/JNEUROSCI.1651-18.2018
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Keywords

  • affect
  • emotion regulation
  • fMRI
  • persuasion
  • value

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