Fractal intensity point processes--doubly stochastic point processes with a fractal waveform intensity process--are required to describe the discharge patterns recorded from the auditory and visual systems. The Fano factor--the ratio of the variance of the number of events in an interval to the mean of this number--captures the self-similar characteristics of the intensity via two quantities: fractal dimension and fractal time. The fractal dimension is the exponent of the asymptotic power law behavior of the Fano factor with interval duration. The fractal time delineates long-term fractal behavior from short-term characteristics of the data. The average rate and self-similarity parameter of the intensity process, absolute and relative refractory effects, and serial dependence all modify the fractal time. To generate fractal intensity point processes, stochastic fractal processes are derived by applying memoryless, nonlinear transformations to fractional Gaussian noise. The intensity's amplitude distribution in combination with the Fano factor form criteria to choose the transformation that best describes data.